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21 Brand-Side Experts Boost Profits With In-Depth Behavioural Insights & Engaging, On-Trend Digital & Channel Strategies To Unlock The Purchasing Power Of The Over 50s

Unravel The Latest Insights Into This Diverse Audience’s Behaviours, Spending, Digital, Social Media & Channel Habits For Best-In-Class Brand Engagement, Authentic Multi-Channel Comms & Accurate Segmentation & Targeting
A One-Day, Brand-Led Conference & Networking Event, Museum Of London Docklands, London, 26th June 2019

21 Brand-Side Experts Share Their Advanced Strategies To Unlock The Spending Power Of Over 50s With Actionable Behavioural Insights, On-Trend Multi-Channel Strategies & Authentic Communications That Engage Various Segments Within This Diverse & Lucrative Audience

  1. Insights Into The Behaviours, Needs & Spending Habits Of Over 50s Personas: Unravel this diverse audience’s psyche and purchasing habits to boost your sales
  2. Cut Through With The Right Multi-Channel Mix: Consistently reach your various audiences and align marketing spend with true consumption trends
  3. Trends In Over 50s’ Digital Behaviours: Delve into the online and device habits of various segments for accurate targeting
  4. Advanced Social Media Strategies: Turn social media platform and usage insights into authentic, relevant content and campaigns to unlock spending power
  5. Accurately Segmenting Over 50s: With such a wide variety of behaviours shown by 50+ audiences, how do you best profile, segment and target?
  6. Engaging & Relevant Communications? Create best-in-class brand engagement and drive sales with messaging that truly resonates
  7. Attracting Younger Consumers: Broaden your consumer base, market to younger demographics and secure your future customer pipeline - without alienating anyone!
  8. Unlocking The Purchasing Power Of The Over 50s: Investigating the true spending power of older audiences and tapping into this lucrative market
  9. Accurate & Insightful Measurement: Ensure profitable activities with robust attribution and performance reporting
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Insights Into Behaviours, Needs & Spending Habits • Multi-Channel Success • Digital Behaviours • Social Media • Engaging Communications • Targeting & Segmentation • Attracting Younger Audiences • Purchasing Power • Measurement

The Unlocking Over 50s Spend Conference At A Glance

9+

Years of experience

20+

Senior speakers

97%

Satisfaction rating

1

Excellent day

'Really beneficial and useful insight. Very positive and I'm looking forward to implementing some strategies discussed.'

'Excellent topics, content, speakers and inspiration!'

'Interesting and thought-provoking content that you can take back to implement new ideas in your own business.'

Boost Profits With In-Depth Behavioural Insights & Engaging, On-Trend Digital & Channel Strategies To Unlock The Purchasing Power Of The Over 50s
Unravel The Latest Insights Into This Diverse Audience’s Behaviours, Spending, Digital, Social Media & Channel Habits For Best-In-Class Brand Engagement, Authentic Multi-Channel Comms & Accurate Segmentation & Targeting
A One-Day, Brand-Led Conference & Networking Event, Museum Of London Docklands, London - 26th June 2019

08.30 Registration, Coffee & Informal Networking

09.00 Morning Chair's Opening Remarks
Charly Lester, Co-Founder & CMO, Lumen

BEHAVIOURAL INSIGHTS - DOUBLE PERSPECTIVE

09.20 Understanding The Needs, Disposable Income, Behaviours & Spending Habits Of Over 50s Segments To Build Strong Marketing Personas & Maximise Brand Engagement Through Relevant Messaging

09.20 Helen Bass, Consumer Planning Director - Europe, Diageo

09.40 Chris Greenwood, Senior Tourism Insights Manager, VisitScotland

MULTI-CHANNEL SUCCESS

10.00 Determining The Most Engaging Multi-Channel Mix To Ensure Cut Through To Different Demographic Personas & Consistently Reach Your Audiences

 

10.20 Morning Refreshment Break With Informal Networking

DIGITAL BEHAVIOURS - CROSS SECTOR PANEL

10.50 Investigating The Latest Trends & Habits In Over 50s Digital Behaviours For Accurate Targeting Within This Diverse Audience

Peter Stocks, Senior Global Brand Manager, Avon

Rob Savin, Head of Digital Marketing, Co-op Funeral & Life Planning

Ellie Mickleburgh, Marketing Director, Ageas

Karen Cullen, Head of Marketing UK, Yardley of London Ltd

Michael Cutbill, Strategy & Marketing Director, Age UK Trading

SOCIAL MEDIA - OVER 50S DATING APP

11.20 Next-Level Social Media Strategies: Translate Behavioural Insights Into Bespoke Content, Platform Selection & Social Media Usage To Engage Your Target Audience & Boost Revenue

Liesa Stecher, Global Brand Manager, Lumen


11.40 Bonus Session: Reserved For Exclusive Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@fiftyplusconference.com

ENGAGING COMMUNICATIONS

12.10 Creating Engaging Content & Authentic Communications For Mature Audiences To Generate Best-In-Class Brand Engagement & Unlock Spending

Samantha Haycock, Head of Brand, 20th Century Fox UK


12.30 Lunch For Delegates, Speakers & Partners

13.10 Informal Peer-To-Peer Discussions

A) International Audiences:

 

B) Brexit Impacts: Seamus McCauley, Editor-in-Chief, Holiday Extras

C) NPD D) Luxury E) Retirement Insights F) Brand Loyalty


13.30 Afternoon Chair’s Opening Remarks
Malcolm Bell, Chief Executive, VisitCornwall

TARGETING & SEGMENTATION - DOUBLE PERSPECTIVE

13.40 Relevant & Accurate Over 50s Segmentation To Create Engaging Content & Drive Revenue

13.40 Claire Pilcher, Head of Marketing & Supporter Engagement (Legacies), Cancer Research UK

14.00 Laura Clark, Head of Marketing Delivery, iglu.com

ATTRACTING YOUNGER AUDIENCES - CROSS-SECTOR PANEL

14.20 Exploring How To Engage A Younger Consumer & Create A Future Pipeline Of Customers Without Alienating Core Demographics

Matthew Hawes, Brand Director - The Balvenie, Monkey Shoulder & Drambuie, William Grant & Sons

Antoine Chapuy, Senior Marketing & PR Manager - Europe & Africa, Fox Networks Group

Patrick Osborne, Head of Customer Insights & Analysis, QVC UK

Jacqui Wilsher-Ellis, Head of Operations Beauty, Debenhams

Mark Bentley, Category Controller: On Trade, Molson Coors


14.50 Bonus Session: Reserved For Exclusive Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@fiftyplusconference.com


15.20 Afternoon Refreshment Break With Informal Networking

PURCHASING POWER

16.00 Defining The Spending Power Of The Over 50s Market & How Organisations Can Tap Into It Effectively

Nick King, Insight Director, Auto Trader

 

 

 

MEASUREMENT

16.20 Improving Measurement Capabilities Ensure Accurate Reporting & Drive Revenue Through Profitable Channels

Chris Chapman, Senior Marketing Manager - Customer Strategy & Insight, Screwfix

16.40 Co-Chair’s Closing Remarks

16.50 Official Close Of Conference

Can you help brands enhance their marketing, digital and customer communication strategies to boost engagement and sales with over 50s?

Book an exhibition stand and two delegate passes before 4th April for only £1,949+VAT (SAVE £550). Click here to book your stand.

+44 (0)20 3479 2299

info@fiftyplusconference.com